Sherry Heyl's Page

About Me:

Social Media Strategist, Mom, Wife, Friend, Sister, Daughter, Business Partner, Trouble Maker, and various other hats I wear each day

What is your business passion?

Learning and exploring.

My Testimonials

http://www.concepthubinc.com

What makes my business unique?

We focus on holistic social media strategies from HR to PR and guide our clients through every decision, concern, and potential crisis.

What business opportunities are you looking for?

As the premier social media agency in metro Atlanta, Concept Hub, Inc has helped a number of organizations optimize their communications efforts to meet the evolving world of social media. Concept Hub, Inc has consulted for B2B, B2C, Media, Entertainment, Non-profit and Higher Education organizations

Tell Me Something That I Don't Know (Business Prediction or Fact based on Your Experience & Expertise)

Twitter will be gone in two years or less. I would like to see eBay buy them. Right now they are making many of the same mistakes as MySpace which is catering to the popularity contest and feeding people's egos as opposed to solving problems or connecting ideas.

The Top Trends In Your Industry:

HA! Pick a day....

Actually individual choice of tools and personalized web interfaces.

The Key To Business Success Is:

Know how to hunt and always be hunting.

Favorite Case Study: (Please describe the industry, problem, your solution & the results)

Company Overview: Clear Compliance was a start-up Software Company offering consulting expertise and a software solution to assist companies that were required to comply with the Sarbanes Oxley Act which established new or enhanced standards for all U.S. public company boards, management, and public accounting firms.

Challenges: Clear Compliance was not prepared to launch their Sarbanes-Oxley software solution until after the date that all publicly traded companies were required to comply with the Act. The competitive landscape was fierce and the market was already saturated.

Implications: Clear Compliance needed to identify market viability as well as potential untapped sources of revenue.

Solutions: Concept Hub, Inc researched online communities to provide Clear Compliance with findings relating to:

- Identify Relevant Communities and Key Influencers
- Competitive Analysis
- Establish Key Performance Indicators
- Campaign Strategies
- Revenue Models

Timeline 2 month project (2007)

Results Concept Hub, Inc identified opportunities for Clear Compliance to join conversations where potential clients had gathered to ask questions and share their experiences. Although the market was saturated with software solutions there were still many organizations seeking expert advice and their search had lead them to online communities. Many of the service providers had yet to join those communities and therefore the competitive landscape was advantageous for Clear Compliance to join the communities and establish themselves as Sarbanes Oxley experts.

Concept Hub, Inc also identified untapped markets for the Clear Compliance Software solution. Although publicly traded companies had to have a solution in place by a specified deadline, many nonprofits and International companies who were not required to comply with the act were still evaluating Sarbanes Oxley solutions as a guideline to improve their own accounting methods.

Overall findings was that there was still an opportunity for Clear Compliance to enter into the market.

“Sherry is the social media expert. Paired with her patience and positive attitude....she is fantastic to work with. Sherry saw the future of social media and helped me understand how it could open new marketing channels not only for us, but for our clients as well. She was also instrumental in giving us ideas in how to apply the community concept to our software offerings.” July 31, 2007

Top qualities: Great Results, Expert, Creative
Brenda Porter

Lessons Learned:

The list is growing http://mindblogging.typepad.com/my_weblog/100-things-i-have-learned.html

My Special Offer:

Sit in one of my online classes to learn more - http://www.socialmediaguide.net

Best way to connect with me is:

email - the primitive social network
sherry@concepthubinc.com

A good lead for me is:

Mid sized company seeking a social media strategy as opposed to jumping into the last trend or on the last new tool.

A good gate opener for me is:

PR, Marketing, HR

Company Website:

http://www.concepthubinc.com

My Twitter Profile

http://www.twitter.com/sherryheyl

My "Two Cents" (my comment on today's current events)

This is not a recession, this is chaos caused by a few people who are way ahead of the time and several people stuck behind the times. We have evolved into a knowledge economy - but forgot to educate the masses!

Favorite Book or Books:

Long Tail, Revolutionary Wealth, Spider and the Starfish,

Current and Past Associations and Organizations:

Associations

Technology Association of Georgia, Member

Chair of the Enterprise 2.0 TAG Society



Past:

Co-Chair of SoCon07, SoCon08, SoCon09

Board of AiMA 2008

KSU National Advisory Board 2006-2008

Programs Director of the Atlanta Electronic Commerce Forum 2006-2007

Organizer of the Atlanta Media Bloggers Group 2005-2007

AeA Membership Commitee 2005-2006

Hometown:

Miami, FL

University or College Attended:

Florida State University