Jerry Hickman's Page

About Me:

As founder, innovator and current President/CEO, Jerry Hickman saw a need for a product to help save lives.
As an EMT/Firefighter/ Instructor of nearly 17 years, he launched this business to help emergency personnel
find a location of an emergency quickly. He drew from his previous 15+ years experience in the stage
lighting/ special effects industry to help design a product. After three working prototypes and nearly ten
years, a design was finalized and manufacture of the product began.

What is your business passion?

When you dial, 911 do you expect them to respond in a timely manner?
The National Fire Protection Assoc. (NFPA) states that over 65% of all Fire & EMS companies CAN NOT
meet the mandated #1710 standard of 6 minutes response time.
We have patented and patented pending products that help emergency services locate you quicker in a
time of need. We also have a second product about ready to launch and a third in the works.
Seconds are critical, Awareness Demands a Solution!!
Help your heroes ….help you ™

What makes my business unique?

• Proprietary product fully developed and in the market place. Some units have been in the
field for 8+ years. Several upgrades are in the process. Second proprietary product almost
ready for launch.
• Receiving positive press about products usefulness and saving lives
• No long term monitoring contracts as with alarm companies
• Trademarked Name, Patented Technology
• UL & CSA, FCC Approved
• Manufacturing in place-- ISO 9001-2000 Certified
• Business already in revenues
• Delaware C Corporation
• Recession resistant industry
Dealers with training and demo units in place
• Warehouse, Assembly and Shipping in place.
• Operating locally in Mid-Atlantic region
• 1,900 units sold and installed to date
• Fire, EMS, Police and 911 endorsements
• Expansion plan in process
• Possible mandate for new construction
• Master brand review scheduled
• Strong financial controls in place
• Offer 1 year warranty on products.
• Current contracts with suppliers

What business opportunities are you looking for?

Additional dealers and capital to support the increase of production

Tell Me Something That I Don't Know (Business Prediction or Fact based on Your Experience & Expertise)

Where is the “pain”?
• 200 Million 911 calls per year
• 550,000 calls per day to 911
• 65% of Fire/EMS Departments cannot meet the minimum NFPA #1710 Standard
Source; National Fire Protection Assoc. (NFPA)
• GPS: Inaccurate data, precision ranges ½ mile -100 feet
• Seconds are crucial: For every minute that passes without CPR and defibrillation, the chances
of survival decrease by 7–10%. Source; American Heart Assoc. (AHA)
• Brain death and permanent death start to occur in just 4 to 6 minutes after someone
experiences cardiac arrest Source; American Heart Assoc. (AHA)
• Single source fire to engulf a house – 6 minutes Source; National Fire Protection Assoc. (NFPA)
• Aging population makes this critical – timeless
• Young child incidents – timeless
• Every Fire/EMS/Police/911 knows the tragedy of “not-in-time”
Awareness Demands a Solution!
Growth/Opportunity Size (US market numbers only)
We have had interest in other countries (Canada, France, England, Japan, and India)
 116,700,000 Households
• 10,505,000 65+ Not in Nursing Home
• 28,008,000 Homes with Children
• 78,187,000 Remaining
 2,500,000 Stand alone Businesses
 119,200,000 Potential Total Market Source; US Census Bureau
 There is 200 million calls to 911 each year
Average of 550,000 calls per day Source; National Fire Protection Assoc. (NFPA)
 Yearly Emergency incidents are increasing at approximately 5% year.
 911 telephone calls are increasing at approximately 3% per year
 There were an estimated 1.64 million fires (or about 4500/day) in 2007 with direct property
loss estimated at 14.6 billion Source; National Fire Protection Assoc. (NFPA)
 There were an estimated 15.1 million medical calls (or about 41,500/day) in 2007
 A fire department responds to a fire in the US every 19.0 seconds
Source; National Fire Protection Assoc. (NFPA)
 Medical aid calls have tripled since 1980
 There were an estimated 25.2 million crimes in 2007 in the US. (about 69,100/day)
Source; Department of Justice (DOJ)
 Market Potential : $80.5 Billion

The Top Trends In Your Industry:

Yearly Emergency incidents are increasing at approximately 5% year.
 911 telephone calls are increasing at approximately 3% per year
A fire department responds to a fire in the US every 19.0 seconds
Source; National Fire Protection Assoc. (NFPA)
 Medical aid calls have tripled since 1980

The Key To Business Success Is:

Marketing strategies
Key goals to our marketing strategy are as follows;
 Develop a high profile sales environment to bring our products and services to new and
existing customers
 Develop new ways to market our products to potential customers via our branded
applications
 Develop channel partnerships utilizing our own applications, drawing from these partners to
develop a larger customer base
 Develop and maintain a quality customer service and follow-up program
 Develop and utilize an ongoing automated marketing system to contact potential customers
 Carefully target marketing expenditures to maximize returns on the campaigns
 Regional Strategy
• Develop Dealer-Installer Network
• Develop media with local Fire/EMS/Police/911
• Develop endorsements and testimonials
• Initiate media sector specific marketing campaign
• Develop building code mandate (per Fire Marshall request).
Our marketing strategies will target each market segment slightly different whether it is products or
services. As such, some markets require a niche type strategy to fully utilize our marketing strategies
all over the US.
 Persons with known medical problems
 The Elderly
 The Physically and Mentally Challenged
 The Chronic Diseased Clients
 High Risk Pregnancy Moms
 Families with Newborns
 Recently Discharged Clients from Hospital/Nursing Home/Rehab
 Caretakers of Alzheimer’s Patients
 Work Place Security
 Home security
When order management and inventory systems are upgraded by the Integrated Technologies
Division, they will make it faster and easier to place repeat orders. Special incentives will be given to
the businesses using the system as well, further reducing our external costs.

Company Website:

http://www.2help911.com

Hometown:

Laurel ,DE

University or College Attended:

DE Tech