Audrey Glenn's Page

About Me:

Communications consultant with 15 years' experience managing corporate communications for Fortune 500 companies.

What is your business passion?

Helping growing enterprises ensure clarity in the marketplace, productivity in the workplace. Delivering effective communications strategy and workplace practices, focused on business goals.

My Testimonials

http://www.novelbrand.com/NBexperience.html

Business Tips or Newsletter Sign-up!

http://workplacecomm.weebly.com/index.html

What makes my business unique?

Work closely with company leaders and managers
Ensure focus on specific business goals
Plan and execute effective communications plans

What business opportunities are you looking for?

Growing companies in need of goals-focused communications without the agency budget

My Big Business Idea is:

Bring to smaller companies the internal communications and marketing communications strategy that will support and help drive growth strategies!

Tell Me Something That I Don't Know (Business Prediction or Fact based on Your Experience & Expertise)

Bring a communications strategist to the table early in the decision-making and planning process. This ensures that your initiative garners the support necessary to maintain momentum and motivation of key personnel.

The Key To Business Success Is:

"Make your marketing communications sticky...value-added, clear, charasmatic, consistent."

"The organization that addresses communication skills and practices in the workplace can avoid typical pain-points like motivation and productivity issues."

Describe Your Favorite Success Story:

Assessment Tool: Spearheaded Georgia-Pacific's 360 Communications Assessment Tool, allowing managers to receive open and honest feedback on their communications skills...and the resources to initiate a self-development program.

Favorite Case Study: (Please describe the industry, problem, your solution & the results)

Client: When Crossroads North, a Fulton County, GA alternative school opened its doors in 2006, there was public outcry from the surrounding community. Also, the school had little funding to improve its then (ineffective) curriculum.

Challenge: Strengthen community relations, build business partnerships and acquire foundation support.

Solution: Executed integrated (internal and marketing) communications strategy that resulted in additional funding, business partnerships and community support and recognition. Also pursued a service-learning curriculum - and grant - in 2006. Now this Georgia Learn and Serve school's learning curriculum includes projects that benefit the North Sandy Springs community in Atlanta. Business partnerships and foundations have provided for valuable projects, including a community garden, with public support.

Lessons Learned:

Start with the end in mind: build strategies solely focused on the (authentic) mission.

My Special Offer:

Free initial consultation; ongoing support.

Best way to connect with me is:

via e-mail: audrey@novelbrand.com

A good lead for me is:

- Company that recognizes need for organized in-house communications and best practices.
- Company in need of clarity and exclusivity surrounding their marketing messaging; more defined positioning.

Company Website:

http://www.novelbrand.com

My Blog:

http://workplacecomm.weebly.com/index.html

Current and Past Associations and Organizations:

The Business Strategy People
The Alpha Unit
IABC - Linked In

Hometown:

Aiken, SC

University or College Attended:

Shorter College